The Story: Nobody was putting the Dad who keeps himself in shape first. Big brands cut for everyone, so I purposely made this crewneck tee for us.
The Fit: Not boxy. Not sprayed on. Structured through the chest and arms. A little give through the waist, for everyday movement and Christmas. I'm 6'1", 91kg, wearing a Large in every photo.
The Quality: 100% extra-long staple cotton, made in Portugal with an ethical manufacturing partner. Sharp with your best jeans or chinos, easy with joggers, perfect for under a jumper or jacket.
Just Words: "premium, luxury, curated". Anyone can use them. We'd rather show you, and let you decide.
Any 3 tees for €165. Mix any colours.
The Crewneck Tee. 100% Extra-Long Staple Cotton. Made in Portugal. Purposely Cut for the Dad who keeps himself in shape.
Free size exchanges. 30-day returns.
Any 3 tees for €165. Mix any colours.
Every Child Fed
In Ireland today, children are still going hungry.
In 2026, one in five parents told Barnardos that they or their children had gone without or cut back on food. Nearly half had skipped meals or cut their own portions so their children could eat.
The hot school meals programme has been a huge step forward. But it stops when the school gates close. For more than three months of every year (summer, Christmas, Easter and mid-terms), there's no school meal.
A hungry child can't concentrate, can't learn, and starts every day behind. That should never happen.
Our commitment
From our very first sale, €5 from every 7 LIFE tee goes to our charity partner, directed specifically to feeding primary school children during the school holidays.
Not a percentage of profit that may or may not exist. €5, every tee, from day one.
Our promise to you
Every year, we'll publish exactly how much we gave and where it went, right here on this page.
When you choose 7 LIFE, you're not just setting a standard for yourself and your family.
You're helping meet a standard every child deserves.
Source: Barnardos, Impact of Cost of Living on Children 2026: https://barnardos.ie/news/barnardos-impact-of-cost-of-living-on-children-2026/